Images of Enjoyment and Spectacle
These images rework architectural advertising imagery, comprised of stock photography and digitally rendered architecture, used to sell in proposals for new urban public spaces and residential developments in London. They play with the relationship that photographic stock imagery has with ‘photorealistic’ digitally rendered architecture.
They were installed at RIBA alongside coloured wall papers emblazoned with original marketing slogans for such environments.
The show also included two animated videos ‘Environments of Natural Charm and Reflection’ and ‘Character Areas’, which furthered the show’s distortion of visual and photographic material from these spaces using sound and motion graphics.
Materials: Large format digital c-types reverse printed onto acrylic perspex and vinyl wallpapers (various dimensions). 2 x single channel videos, one with sound.
This project was developed during an art residency at UCL Urban Laboratory and was finally exhibited at the Royal Institute of British Architects. It has been written about in a number of articles, books and essays, including the below:
2017, Engaged Urbanism: Cities and Methologies (academic book published by I.B. Tauris)
2016, Vice/ The Creator’s Project, ‘An Artful Deconstruction of London’s Gentrification Problem’ (online)
2015, Architecture Today (print – review written by Anna Minton)
2015, Fast Company Design, ‘An Artists’ Series Exposes the Sneaky Classism of Architectural Renderings’ (online)
2015, It’s Nice That, ‘On the Digital Composite Images Used to Market Luxury Builds’ (online)
2015, Failed Architecture, ‘Virtual Control: Security and the Urban Imagination’ (online)