Images of Enjoyment and Spectacle (2015)
This project appropriates advertising imagery, comprised of stock photography and digitally rendered architecture, used to sell in proposals for new privatized urban public spaces and luxury residential developments.
Playing with some of the techniques used to sell these exclusive and highly regulated zones, the buildings and landscape architecture have been removed from the images. The people and the blue sky that remain have then been placed in their original choreography on a computer generated colour gradient, selected from the colours of the original file.
The title references a marketing slogan promoting similar visualisations of one of the most secure and surveilled privatized public spaces in London.
When exhibited, these images have been printed on reverse acrylic perspex and hung alongside coloured wall papers emblazoned with their marketing slogans.
Materials: Large format digital c-types reverse printed onto acrylic perspex and vinyl wallpapers (various dimensions).
This project was developed during an art residency at UCL Urban Laboratory and was finally exhibited at the Royal Institute of British Architects. It has been written about in a number of articles, books and essays, including the below:
2017, Engaged Urbanism: Cities and Methologies (academic book published by I.B. Tauris)
2016, Vice/ The Creator’s Project, ‘An Artful Deconstruction of London’s Gentrification Problem’ (online)
2015, Architecture Today (print – review written by Anna Minton)
2015, Fast Company Design, ‘An Artists’ Series Exposes the Sneaky Classism of Architectural Renderings’ (online)
2015, It’s Nice That, ‘On the Digital Composite Images Used to Market Luxury Builds’ (online)
2015, Failed Architecture, ‘Virtual Control: Security and the Urban Imagination’ (online)