A New Investment Vehicle (2015)

A New Investment Vehicle is an imaginary 3D virtual tour, which takes viewers around a proposed segregation of the London bus service – for premium and budget customers. It is aimed at international Chinese investors, who it is hoped will be financing this ‘optimized’ and more ‘efficient’ version of the London bus service. This proposal was an unsolicited, and later rejected, submission for the London bus system sent to City Hall in late 2015.

Journeying through the premium echelons of the exclusive top deck to the security conscious, no frills, budget basement underneath, this video also functions as a surreal examination of the relationship between urban segregation and the novelty of consumer choice.

Marketing website here.

Produced using found 3D components, visual and photographic material. Chinese speech and English translations courtesy of various online services.

This work was commissioned for the exhibition Induction Loop, which took place at PAMELA, London, 2015.

Exhibited/ Featured:

Induction Loop, PAMELA, London, 2015

PostMatter, 2015

Vice, 2016

A New Investment Vehicle (2015) from Max Colson on Vimeo.